Privacy Policy

This Privacy Policy was created in line with Crumb4Life’s commitment to your data privacy during the use of our website, services and marketing initiatives. The following Policy Notice (hereinafter referred to as “Privacy Policy”, “Policy Notice'', or “Agreement”) explicitly describes what private data we collect. It further states how we gather, process, store and disclose your personal information collected during your interaction with Crumb4Life (hereinafter also referred to as “Company”, “Website”, “We”, “Us”, “Our”). 

Make sure you read this Privacy Policy and fully understand all terms stated herein. 


By using our website and services, you comply to all terms stipulated in this Privacy Policy. If you do not agree to the provisions described herein, please do not access or use Crumb4Life’s website.

Information We Collect

Crumb4life LTD, a company having registered address Rüütli tn 24/1 Kesklinna linnaosa, Tallinn Harju maakond, Eesti, 10130, Tallinn, Estonia will be the controller of your personal data.

Crumb4Life collects private information to understand the visitors’ preferences and improve our services. Crumb4Life gathers the following data:

  • Information you affirmatively choose to submit to us (such as your name, email address, company name, title, country) in order to receive consultations, access various downloads, view specific content, register for events and set preferences regarding marketing notifications from Crumb4Life and its third party partners, etc. Any data we have obtained about you includes publicly available sources such as social media, marketing platforms or events you attended. You may receive marketing messages from Crumb4Life if you have requested information from us or you or your employer has purchased services from our Company;
  • Any information Crumb4Life receives as you use the Company’s website, such as the IP address, browser type, ISP, referring/exit pages, platform type, date/time of access, number of clicks, domain name and country/state;
  • Geodata collected during the use of Crumb4Life’s websites. The Company uses various technologies and tools to determine and process location details;
  • Aggregated data such as statistical or demographic information which the Company may use for multiple purposes. Aggregated data may be derived from your personal information but is not considered personal information by law as it does not directly or indirectly reveal your identity, unless Crumb4Life combines or connects aggregated data with your personal information so that it can directly or indirectly identify you; and
  • Technical data from various third parties and public sources as, such as:
    • analytics providers
    • advertising networks
    • search information providers.

Unless required by law, Crumb4Life does not collect any special personal information about you (this includes details about your race or ethnicity, religious or philosophical beliefs, private life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). The Company will not gather any information about criminal convictions and offences.

Crumb4Life only uses your personal information for the purposes stipulated by this Privacy Policy. We may also collect private data that is not specified herein for performance of this Agreement. If the Company needs to use your personal information for any unrelated purpose, Crumb4Life will notify you and explain the legal basis which allows us to do so.

Sharing of Information

Crumb4Life does not share, disclose or transfers your private data to any anuthorised third parties. The Company may only disclose your personal information to the following recipients:

  • Group companies, professional advisers, third party services providers and partners who provide data processing services to Crumb4Life (for example, assistance with delivery, functioning, or security enhancement), or who otherwise process personal information for purposes that are specified in Privacy Policy or sent to you in notification. A list of Crumb4Life’s current group companies is available upon request.
  • Any authorised law enforcement body, regulatory entity, government agency, court or other third party where Crumb4Life believes data disclosure is necessary (a) as a matter of applicable law or regulation, (b) to exercise, establish or defend its legal rights, or (c) to prevent fraud or any other illegal activities.
  • Any other third party with your consent to the disclosure.

Legal Basis of Data Processing 

If your personal information is protected by EU data protection law, the Company’s legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which Crumb4Life collects it. 

However, Crumb4Life will normally collect personal information from you only (a) where the personal information is necessary to perform a contract with you, (b) where the processing is in its legitimate interests and is not overridden by your rights, or (c) where it has your consent to do so. In some cases, Crumb4Life may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If you have questions about data gathering or need further information concerning the legal basis on which Crumb4Life collects and processes your personal information, please contact Crumb4Life. 

Use of Private Information

Any information collected by Crumb4Life will be processed in accordance with this Privacy Policy for the purposes of making better business decisions, supporting the activities you choose to engage in, and providing higher quality solutions and services to the Company’s customers. Crumb4Life uses your location information to tailor your experience with our website. 

We may also use any non-personal information collected to enhance Crumb4Life’s website, and your IP address for website diagnostics and administration. The Company will only retain your personal information for as long as necessary to fulfil the purposes it was collected for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the reasonable retention period for personal information, Crumb4Life considers the amount, nature, and sensitivity of the personal information, the potential risk and harm from unauthorised use or disclosure of your personal information, and the applicable legal requirements. We further consider purposes for which Crumb4Life processes your personal information and whether our Company can fulfill such purposes by other means. 

International Transfers

The Company processes information on servers in many countries around the world. By agreeing to this Privacy Policy, you consent to your personal information being processed on a server located outside the country in which you reside. These countries may have data protection laws that are different from the laws of your country (and, in some cases, may not be as protective). However, Crumb4Life has taken appropriate measures to ensure that your personal information will remain protected in accordance with this Privacy Policy, including, utilizing the European Commission’s Standard Contractual Clauses for transfers of personal information between its group companies, which requires all group companies to protect personal information being processed from the European Economic Area to an equivalent standard to that required under European Union data protection law.

Data Security 

Crumb4Life uses the latest encryption technology to protect your personal information from unauthorised access and use. Any details collected from you are stored on secure servers that only authorised personnel has access to. The Company has put in place procedures to deal with any personal data security breach and will notify you immediately. We will also inform any applicable regulator of such breach when it is legally required.


As specified above, Crumb4Life will collect and use your personal data for marketing purposes. Your data will be stored in our CRM system. We will use your personal details to inform you about the Company’s products and services we think may be useful. For statistical purposes, we will collect information about your response to our emails and our interaction with you to make decisions on future marketing strategies. 


The website may contain links, plug-ins and references to various third-party websites. Accessing such websites may allow third parties to collect or share data about you. Crumb4Life has no control over, and is not responsible for the content, privacy policies or reliability of such third party connections. Before leaving our website, please carefully read the privacy notice and privacy policy of each website you visit.

Your Data Protection Rights 

If your personal information is protected by EU data protection law, you have the following data protection rights which you may be able to exercise by contacting Crumb4Life:

  • You are authorised to access, correct, update or delete your personal information. 
  • You can restrict processing of your personal information or request portability of your personal information by contacting Crumb4Life.
  • You have the right to opt-out of marketing communications that Crumb4Life may send you at any time. To do so, you will need to click the “unsubscribe” or “opt-out” link in the marketing emails Crumb4Life sends you or by using the relevant opt-out mechanism for non-email based marketing.
  • Similarly, if Crumb4Life has collected and processed your personal information based on your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any data processing Crumb4Life conducted prior to your withdrawal, nor will it affect processing of your personal information conducted on a legal basis.

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, Crumb4Life may charge a reasonable fee or refuse to comply with your request if your request is clearly unfounded, repetitive or excessive. Crumb4Life tries to respond to all legitimate requests within one month. Occasionally, it may take longer if your request is particularly complex or you have made a number of requests. In this case, Crumb4Life will notify you and keep you updated.


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Changes to the Policy 

Crumb4Life reserves the right to modify or amend this Privacy Policy at its own discretion from time to time. It is your responsibility to check this document for such amendments. Please note that your continued use of Crumb4Life’s website and services constitutes your acceptance of such changes.